National Strategic Reference Framework
Within the scope of the National Strategic Reference Framework (QREN -
2007-2013), M. Rocha & J Serra - Metalúrgica Lda is developing several
actions aimed at the diversification of markets (enhancing its
internationalization) and the development of new and current products,
accompanied by new marketing policies and improved working conditions, as well
as a new organization and management of its services.
To this
end, it was granted support by the European Union through the Structural Funds
included in the European Regional Development Fund (ERDF), as well as the
Portuguese State, through the NSRF, more specifically through its Northern
Operational Program.
To achieve these objectives, the firm
(not forgetting the National and European Market) undertakes at this stage,
among other measures, to carry out its implementation in Africa (Angolan and
Mozambican Market), thereby accompanying some of its current domestic clients.
are already deployed or deployed at these locations, as well as reaching out to
other potential customers in these emerging and developing countries.
With this aim and among other initiatives, the firm will be present in
some international trade fairs (such as FILDA and FACIM) taking advantage of the
opportunity to get to know and meet new customers, strengthen commercial ties
with existing clients and implement / improve their strategies Marketing and
Advertising in these countries.
At the internal level and as
initially mentioned, M. Rocha & J Serra - Metalúrgica Lda, is improving its
organization / efficiency, through the incorporation of new technological means
and human resources that allowed it to improve its organizational structure,
develop and create new products, give greater and better support to its
customers (also meeting their real needs / specific requirements) and create
better working conditions for its employees so that we can all face the new
challenges to which the firm proposes going against the reality of this "new
global market".
Brief Reference to the most relevant data of the Project:
- SI PME Qualification nº 24998
- Operation code: NORTE-07-0201-FEDER-026392
- Approved Community Fund: € 94,511.46
- Approved Eligible Investment: € 193,652.13
- Total Investment Approved: € 198,604.01
In this way, the Firm intends to achieve the objectives it has set for itself (May 2012 to April 2014), as well as to achieve its return, both financial and image.
The management,
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