National Strategic Reference Framework
Within the scope of the National Strategic Reference Framework (QREN -
2007-2013), M. Rocha & J Serra - Metalúrgica Lda is developing several
actions aimed at the diversification of markets (enhancing its
internationalization) and the development of new and current products,
accompanied by new marketing policies and improved working conditions, as well
as a new organization and management of its services.
To this end, it was granted support by the European Union through the Structural Funds included in the European Regional Development Fund (ERDF), as well as the Portuguese State, through the NSRF, more specifically through its Northern Operational Program.
To achieve these objectives, the firm (not forgetting the National and European Market) undertakes at this stage, among other measures, to carry out its implementation in Africa (Angolan and Mozambican Market), thereby accompanying some of its current domestic clients. are already deployed or deployed at these locations, as well as reaching out to other potential customers in these emerging and developing countries.
With this aim and among other initiatives, the firm will be present in some international trade fairs (such as FILDA and FACIM) taking advantage of the opportunity to get to know and meet new customers, strengthen commercial ties with existing clients and implement / improve their strategies Marketing and Advertising in these countries.
At the internal level and as initially mentioned, M. Rocha & J Serra - Metalúrgica Lda, is improving its organization / efficiency, through the incorporation of new technological means and human resources that allowed it to improve its organizational structure, develop and create new products, give greater and better support to its customers (also meeting their real needs / specific requirements) and create better working conditions for its employees so that we can all face the new challenges to which the firm proposes going against the reality of this "new global market".
Brief Reference to the most relevant data of the Project:
- SI PME Qualification nº 24998
- Operation code: NORTE-07-0201-FEDER-026392
- Approved Community Fund: € 94,511.46
- Approved Eligible Investment: € 193,652.13
- Total Investment Approved: € 198,604.01
In this way, the Firm intends to achieve the objectives it has set for itself (May 2012 to April 2014), as well as to achieve its return, both financial and image.